Table of Contents
| Introduction | 1 | 
| Legal Definition of Earthquake | 1 | 
| The Richter Scale | 2 | 
| Seismologists formula | 3 | 
| Increased seismic activity and fracking | 4 | 
| Earthquake Insurance | 6 | 
| Consider key factors that go beyond the surface of the policy | 8 | 
| Few Insurers Offer Earthquake Policies | 9 | 
| Factors Affecting the Buying Decision | 11 | 
| Who Should Purchase Earthquake Coverage? | 12 | 
| Exclusions or Limittions in Earthquake Policies | 14 | 
| Fire | 14 | 
| Land/Vehicles/Pre-Existing Damage | 15 | 
| External Water Damage/Masonry and Brick Veneer | 16 | 
| Determining Insurance Amounts | 16 | 
| Coverage Limits and Sub-Limits | 16 | 
| Replacement Cost versus Market or Loan Value | 17 | 
| The 80% Rule and Periodic Reviews | 17 | 
| Contents and Personal Property/Additional Living Expenses (ALE) | 18 | 
| Deductibles and Cost-Sharing in Earthquake Insurance | 18 | 
| How Deductibles Are Applied/Deductibles and Affordabilit Concerns | 19 | 
| Why Deductibles Are Structured This Way | 19 | 
| Per-Occurrence or Per-Coverage Deductibles | 20 | 
| How Insurers Price Earthquake Coverage (U.S. & Canada) | 20 | 
| Location (macro-zone + micro-site)/Age and Codes | 21 | 
| Construction Type and Building Height | 21 | 
| Rebuild Cost (Replacement Cost) and Local Inflation | 21 | 
| Deductible Selection (Percent of Coverage) | 22 | 
| Risk Concentrtion & Reinsurance/Mitigation and Credits | 22 | 
| Coverage Nationally (U.S. & Canada) | 23 | 
| Commercial Property Considerations | 23 | 
| Buying Commercial Earthquake Coverage is a Stratigic Choice | 25 | 
| Commercial Underwriting | 25 | 
| Chart: | 27 | 
| Options for Insurance Coverage to Cover Potential Loss | 27 | 
| Toolkits To Consider | 28 | 
| Case Study: Earthquake Coverage with various options in Action | 31 | 
| Mitigation Strategies | 32 | 
| Post-event Recovery | 32 | 
| Earthquake Business Insurance – Summary/Recap | 33 | 
United Insurance Educators, Inc.
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